Revenue
$52,658
Excludes refunded orders
Orders
470
AOV
$112.04
By month
New (last 365 days)
53
66.3% of window orders
Returning (last 365 days)
27
33.8% of window orders
Customers w/ orders (all-time)
80
Mean LTV
$714
Median LTV
$693
Active subscriptions
33
status in (active, past_due)
MRR
$928
ARPU
$28.12
The funnel populates once the storefront starts emitting page_view, viewed_product, and added_to_cart events.
| Event | Count | Filter |
|---|---|---|
| Paused | 0 | subscription_paused |
| Resumed | 0 | subscription_resumed |
| Shipment skipped | 0 | subscription_shipment_skipped |
| Win-back email sent | 0 | subscription_winback_email_sent |
| Win-back email clicked | 0 | subscription_winback_email_clicked |
| Reactivated | 0 | subscription_reactivated |
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Feb 2026 | 2 | 100.0% | 50.0% | — | — | 100.0% | — |
| Mar 2026 | 1 | 100.0% | — | — | 100.0% | — | — |
| Jun 2026 | 1 | 100.0% | — | — | — | — | — |
No quiz responses in this window.
No events recorded yet.
No events in this window.
| Payment failed |
| 0 |
| subscription_payment_failed |
| Payment recovered | 0 | subscription_payment_recovered |
| Canceled (unpaid) | 0 | subscription_canceled_due_to_unpaid |